As CEO Of Old Elk Distillery, Luis Gonzalez is responsible for company visions, growth and planning initiatives, and developing distribution and brand strategies. With over a decade of leadership experience, Luis is extremely proficient at building strategic customer relationships and driving profitable brand expansion.
Prior to his current role, Luis spent seven years with Otter Products in various sales and marketing leadership roles. There, he established strategic partnerships and licensing approaches for long-term brand alignment with leading global brands. Gonzalez also managed business development teams leading critical cross-functional programs, around inventory management, reverse logistics, and product lifecycle sales strategy.
Servant leadership is an important priority for Luis, and he embodies a selfless approach to business and leadership. He believes sincerity is a core element of employee and customer relationships, and is committed to winning industry sales and optimizing growth with integrity.